While the process of search moving to online has been happening for many years, 2017 was the year that online search moved into the home in a variety of fresh ways. We thought we’d take a look at the major changes that have already happened, then take a glance at what’s to come in 2018 to see if voice search really is going to take over as the dominant search medium.

We’ll start with the theory that Google is starting to favour voice search over other forms. Just after Google’s Big 10 announcements at I/O 2017 featured four announcements related to voice search, many people began to explore the impact of voice search on Google listings in detail.

While the process of search moving to online has been happening for many years, 2017 was the year that online search moved into the home in a variety of fresh ways. We thought we’d take a look at the major changes that have already happened, then take a glance at what’s to come in 2018 to see if voice search really is going to take over as the dominant search medium.

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Then take a glance at what’s to come in 2018 to see if voice search really is going to take over as the dominant search medium.